Once your company decides to launch a new product,it is usually followed by excitement,mixed with a sense of dread. This is a new milestone for your business,a chance to turn the corner and take it to new levels,but what if nobody cares or wants your product. While this would be a disastrous scenario,don’t make the mistake of thinking that it won’t or can’t happen to you. Half the battle with introducing a new product to the masses is how you decide to launch. If you do it incorrectly,you might be turning a corner into somewhere you really don’t want to be.
Finding Your Audience
So,you might be wondering how to avoid this. While nothing is a guarantee,there are strategies to get you on the right track. First and foremost,you need to understand where your audience is,and how you are going to reach them. Knowing the audience you want to launch to is simple,it’s the people that buy your things. Then figure out how they take in media. Is it from social media? Major news outlets? Word of mouth? However,the people that buy your products prefer to take in news is the exact place that you should be advertising for maximum effectiveness.
Next is how to get their attention once you know where they are. The unquestioned best way to really grab your audience is through video,preferably a live stream. Words are great,pictures are better,but nothing can convey emotion and excitement quite like video. The difference between taped and live performances is amazing. If you choose to go live,your customers will feel like something big is happening right now,and that they are apart of it. It will almost compel them to want to buy the new product right on the spot,which is the feeling that you are going after anyway. Learn more aboutFive Channels.